How To Increase Your Internet Marketing Success Using Video

I would probably be correct in saying that virtually every individual on earth with a Net connection has visited You Tube at some stage in their surfing lifetime.

Now You Tube is not the only video sharing web-site. You will find numerous others including Metacafe, Vimeo, Daily Motion and so on.

You’ll find in actual fact numerous other video web-sites, but only a selection are the serious big time players.

At the moment, about 50% of Net traffic is video based. This is rather staggering when you look at it. Interestingly enough, it does not serve for 50% with the Net marketers resource. I am not stating that it should, however I understand that there are plenty of people marketing on the internet that don’t use video, which is a slip-up, mainly because they can be missing out on substantial amounts of site visitors.

Google in recent months has modified what gets ranked during a search enquiry. Now I am not talking about the Google panda algorithm update or something like that, but instead the fact that they are now including multimedia inside the returned search engine results together with the text searches which have normally come up.

Now you may be thinking “so what’s the massive deal”. Well the massive deal is that a video listing in a search sticks out like a sore thumb. Take a look at this screenshot down below: -

Out of these search listings, which one draws your attention initially? I’m sure you’ll have said the one together with the video thumbnail next to it.

It is a fact that people check out video considerably more often compared to a common search outcome. Google just loves video, because it wishes to provide its customers what they really want, and Google’s customers want video. That is just one of the causes I am very much in to video in my marketing endeavours. Each and every web-site I operate has got video, including this Internet Marketing Strategy web-site.

Now can you see how importance video can be to your marketing campaigns. The video inside the screen shot above is one of my personal web-sites. It just happens to be a sub page of the primary website that I don’t advertise very much, but it does have video in it. At the moment it’s on web page 2 of Google for search term inside a extremely cut-throat market. I could very easily get that video onto web page 1 of Google, and I probably will at some period, but time is just not on my side for the moment. However, as this web-site is on the first web page for many search terms I am not concerned about that.

If your web-site had a video on the page, and your web-site in general was ranking rather nicely, you are able to pretty much guarantee that you too will get the video thumbnail shown on a Google search. Should you do, you’re site visitors will start to improve significantly.

You could also host the video on a lot more than one with the video sharing web-sites. Let’s say by way of example you put the video on YouTube as well as Daily Motion. You can promote those videos, and you could soon see them shooting up the search rankings of those web-sites, but also, you might well start to see those videos ranking in Google for their numerous keywords and phrases.

Those videos will show up as thumbnails equivalent to the screenshot above. As you’re promoting the videos on each hosting web-sites, you could even end up having a double listing on Google, which may do wonders to your targeted traffic.

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How To Increase Your Internet Marketing Success Using Video was brought to you as part of the dynamic internet marketing strategies series

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